Resonating article from Mike Grindle about personal blogging and how it fits into todays Internet: Why Personal Blogging Still Rules

Before the social media craze or publishing platforms, and long before ‘content creator’ was a job title, blogs served as one of the primary forms of online expression and communication.

Everything on your blog was made to look and feel the way you wanted. If it didn’t, you rolled your sleeves up and coded that stuff in like the webmaster you were. And if the masses didn’t like it, who cared? They had no obligations to you, and you had none to them.

Hiding beneath the drivel that is Google’s search results, and all the trackers, cookies, ads and curated feeds that come with them, personal blogs and sites of all shapes and sizes are still there. They’re thriving even in a kind of interconnected web beneath the web.

The blogs on this small or “indie” web come in many shapes and sizes. […] But at their core, they all have one characteristic in common: they’re there because their owners wanted to carve out their space on the internet.

Your blog doesn’t have to be big and fancy. It doesn’t have to outrank everyone on Google, make money or “convert leads” to be important. It can be something that exists for its own sake, as your place to express yourself in whatever manner you please.

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