terra tauri quotes from the Platform Engineering book:

If you only promote people who solve big technical problems, you’re going to have a hard time retaining the people who do the work to smooth out the usability edges, actively listen to the customer teams, and adjust their work priorities to fix the stuff that is causing the most pain. So, look closely at what you are celebrating, compensating, and promoting, and make sure you are including work that makes the product better, whatever that looks like, even if it isn’t the hardest technical bits. You may even want to reevaluate your engineering ladder to make sure the expectations at each level reflect all of the skills you now demand. Remember, this is a cultural change, and cultural changes that don’t involve changes to what is valued (as seen by what you recognize and reward) are destined to fail.

Looks like this might be a candidate for my /reading list.

(via)